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Where
it all began
. . .
In the Finger Lakes
area of upper New York State are two small bustling towns, Endicott and
Johnson City, home of the famous Endicott-Johnson Shoe factory, and of
an American Legend – Pat Mitchell’s Endicott-style ice-cream.
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Here, at Pat Mitchell’s ice
cream plant, Keith Robbins learned how quality ice cream was
produced. He hoped
to join Pat in its manufacture. “Get your education first,” Pat told him, “and be sure
to know what’s inside anything you make to sell to the
public.” |
Keith
finished his undergraduate degree at Harper College in Binghamton, New
York in 1976. Ice cream had
become Keith’s fixation and he set his goals to become a producer of a
quality product. In time he
came to Hawaii to earn his graduate degree in nutrition at the
University of Hawaii, School of Public Health.
He experimented with natural ingredients and with every kind of
flavor, including exotic local Hawaiian products.
But he always relied upon the care and detail he had learned in
Endicott and the basics in producing ice cream.
The
dream becomes reality . . .
Keith could find no product in the stores, markets, or
restaurants of Hawaii that measured up to his standards of ice cream
that was not
only tasteful, but nutritious as well.
So he decided to make his own and to market it himself.
On
March 25, 1985, Keith Robbins opened his own ice cream parlor on Coyne
Street, in the University area, a few blocks from the Manoa campus in
Honolulu. The ice cream was
manufactured, one flavor at a time, in the rear of the store.
Bubbies Ice Cream was launched.
Choosing
the name was no problem. Keith
gave his product the family name of the woman who first introduced him
to ice cream, his grandmother.
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“Esther was a very special
person to
me
and the love and respect I have for
her
is what drives us to produce a product
suitable
to honor her name. If
I had been
born
in Hawaii, I would probably have
called it ‘Tutu’s Ice Cream."
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Within
weeks after the first un-advertised opening, in a low-profile location,
Bubbies reputation had grown. Several
Honolulu restaurants placed orders and production was soon expanded to
serve more than the over-the-counter single cone trade in the store. The natural flavor and texture of Bubbies was giving it a
special reputation fast. Repeat
customers spread the word. The
little store with but ten parking stalls was getting known well beyond
Manoa.
Nothing
comes easy . . .
Well on the
way to storybook success, Bubbies Ice Cream Parlor was leveled by fire
on September 2, 1986. Everything
had to be started all over again. But, what could have been a devastating and fatal business
experience turned, instead, into a challenge and, then, an opportunity
to expand the base of the operation.
By the time the store re-opened in January 1987, looking almost
exactly as it had been before the fire, Keith had acquired a consistent
and growing restaurant and hotel wholesale business which would now
augment his retail trade.
Sweet
success!
In the several years since the fire, Bubbies Ice Cream had come
to be served in many fine restaurants and hotels in Hawaii. The hotels included the Sheraton Waikiki, Hilton Hawaiian
Village, Hyatt Waikiki, Hyatt Kauai, Halekulani, Kona Four Seasons,
Kaimana Beach, Hawaii Prince, Maui Prince, Grand Wailea Resort and
Sheraton Moana just to name a few.
Noted restaurants included:
Jackie's Kitchen, Kacho, Restaurant Suntory, L’Uraku, Yanagi Sushi, Wasabi
Bistro, Kabuki, Big City Diner, Imanas,
Oodles of Noodles, Verbano, and Ruth's Chris Steakhouse..
In the past year
Bubbies products have crossed the Pacific Ocean and Bubbies now ships
out to the entire mainland in food service and now retail
packages. Notable establishments include all the Nobu Restaurants,
Asakuma, Nishino's, Sushi Wabi, Itto Sushi, Uptown Sushi, Chinois China
Café, Yoshis's at Jack London Square, Moki's Sushi & Pacific Grill,
Tengu, and Uzen. Gourmet retail stores such as Grace's Market
Place, Sutton Place Gourmet, Dean & Deluca, Balducci's, Delmonico's
Fine Foods, Draeggers Supermarkets, Central Market at Shoreline, Papa
Joe's Gourmet Markets, and Fresh Farms are proud to feature Bubbies Mochi
Ice Cream. In fact, in January 2004, Florence Fabricant of the New
York Times Dining Out Section ran an article on these fabulous
morsels. The best news is that more restaurants and gourmet
outlets are coming on board every day!
A
“Made-In-Hawaii” Ice Cream
You’re
proud to serve!
Meeting public demand.
To handle the demands of a rapid growing number of wholesale
customers, Keith designed and built a new and modern ice cream plant in
Aiea, at 99-930 Iwaena Street. It
opened for business in April, 1989 and, except for an occasional power
shortage, hasn’t stopped since.
Keith
supervises the entire operation at the Aiea Plant.
Yet he finds time personally to follow up on wholesale
customer’s presentation of the product.
He checks out storage facilities and serving procedures at each
restaurant kitchen, important in preserving uniform standards and
accenting the consumer satisfaction in the end product, wherever in
Hawaii it is ordered.
Great balls of … Happiness !
Along with his incomparable Ice Creams & Sorbets, Bubbies
also specializes and is the leader in Mochi Ice Creams.
Imagine a harmonious combination of creamy ice cream wrapped in a
sweetened rice confection, all resulting in a delectable bite-sized, one
and a quarter ounce, ball of happiness.
The perfect ending to an amazing meal or anytime for a sweet
snack. These magnificent
morsels are available in twenty flavors with a special
flavor each month.
Increased
demand pushed Keith to expand his facilities.
In 1996 he moved the production facilities to its present
location at 99-1267 Waiua Place in Aiea, Hawaii.
A great deal of time and energy went into “tweeking”
equipment so that the quality and integrity of Bubbies Ice Cream was
maintained and even improved.
Traditional
island flavors, as well as many old and popular ones, are included in
the selection
of ice creams Bubbie’s produces each day.
Not all flavors are available at any one time, though certain
ones are featured weekly for both retail customers and for wholesale
customers throughout the
State and the mainland.
Bubbies
has babies !
Bubbies sold its first franchise in 1996 and has since relocated the store to the Hawaii Kai area. The
original store in Moilili, now 21 years old, is still company owned and
scooping happiness 7 days a week. Now everyone everywhere can
order Bubbies Ice Cream by visiting our website at
www.bubbiesicecream.com.
Enjoy
Bubbies Ice Cream, whenever and wherever you find it knowing it is made only from quality raw materials.
But mostly because it tastes so good . . . possibly better than
any other ice cream you have ever eaten

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